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Filtering by Tag: messaging cues

Tessa's Take: Why You Should Pay For Packaging

Tessa Stuart

I've been in the aisles a lot recently interviewing consumers about packaging - what catches their eyes, what suggests natural and what doesn't, what's new, what's old. Women notice the nuances of packaging: the shape of the bottle, the shine of the cardboard on the cardboard sleeve, the colours, the font, all the pack messaging .... nothing misses their beady gaze.  

So, how can you do it well? Here's a new example to learn from.

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