I'm Tessa Stuart. I’m the supermarket shopper stalker. I use shopper research insights to increase pack impact on shelves for food and drink clients.

I help food and drink products get maximum attention and sales from shoppers in the super-competitive supermarket aisles.

I interview hundreds of shoppers right there at the supermarket shelves as they are buying food and drink products. I work with global brands like Unilever as well as one-man bands. 

I've written two-tip filled best-selling books of advice for food businesses, Packed: The Food Entrepreneur’s Guide, which helps start-ups avoid costly mistakes, and Flying Off The Shelves, which helps food businesses find stockists and sell their products faster. Both are on Amazon.

I regularly speak at conferences for food entrepreneurs and start-ups on how to get your branding right on pack, and your food and drink products consistently noticed and bought by customers.

When I'm not interviewing shoppers in the supermarket aisles for clients, I'm either cooking, eating, reading, hiking, or outdoor swimming no wetsuit all year round.

Why do I focus on in-store shopper research?

In focus groups we all try to project a much better version of ourselves, or say what we think wants to be heard. 

Unfortunately, that isn’t very helpful for the food and drinks companies that rely on our input – especially small, unique companies that need real customer insight to help them compete with the big boys.

I’ve been researching products and brands for years, and I know there’s no better way to get to the heart of a customer’s experience with a brand than to approach them in store as they’re making purchasing decisions. 

Then when I ask customers what they chose, they can point to the real triggers – brand, packaging, price, flavours, environment, ease of preparation, and so on.

So I observe and interview shoppers in the aisles at Tesco, Sainsbury, Asda or Waitrose, or when they are in the Boots Meal Deal, buying their lunch in Itsu, or browsing in Planet Organic.

I help food and drinks products fly off the shelves

If you’ve got a product that isn’t selling as well as you expected, my in-store approach will get us to the nub of the problem in super-speedy time.

I’ll help you identify where your product is going wrong and what needs to be changed – changes that could be as simple as a slight tweak to the branding, a few edits to the product description, or amending the promotional strategy.

And that gives you increased sales, more supermarket listings and better profits.

I offer two main services to suit your needs and budget

1) On-the-phone consulting: You’d like advice on a specific aspect of your business - improving your brand impact, identifying your target market, or building your brand. Find out more.

2) In-store research: You're an established brand with products on the shelves, but you want to test out new ideas, have more impact on the shelves or find out why sales of an existing product are flatlining. Find out more.

See some testimonials from happy clients.

For anything related to consulting or researching, get in touch!