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Blog

Filtering by Tag: humans

Tessa's Take: Using Choice Architecture: A Big Business Advantage for You?

Tessa Stuart

Like all of us, Homer is a 'cognitive miser'. We don't like thinking - deliberative thinking is hard and difficult.  

Humans make less than perfectly thought out decisions all the time, intuitively, emotionally, effortlessly and quickly. We're good at it - it's why we have survived.

If you give people a choice of three things on a menu, they will choose in the middle. Online clothing retailers exploit this brilliantly.

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