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Blog

Filtering by Tag: break the rules

Tessa's Take: Ella's Kitchen and Emotion

Tessa Stuart

Yesterday in Waitrose, I watched a 10-month old toddler in a pushchair lean over to the supermarket basket his father had placed by his pushchair, while his parents chatted, waiting in the queue to pay. He chose this product and some bananas from the other products in the basket. He recognised "his" product by the colours, shape and texture of the packaging. I could see him enjoying the colour and feel of the Ella's Kitchen pouch.  

His young, new, mother looked at me and said: "I know I should be making him home-cooked food, and I do but sometimes it's so easy to buy these..."

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categories Uncategorized
tags baby food packaging, Branding, break the rules, bright, challenger brands, colourful, colours, consumers, convenience, Ella's Kitchen, emotion, food, Innovation, innovative, mums, pack, packaging, Paul Lindley, pouch, premium, products, Quality, shape, supermarket, texture, Waitrose