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Blog

Filtering by Tag: Ocado

5 Reasons Why Challenger Brands Should Be Investing In Ocado, by Jamie Mitchell, CEO of Daylesford Organic

Tessa Stuart

Daylesford Organic's rather beautiful farm shop on Ocado. Here is Jamie Mitchell, CEO of Daylesford Organic, to tell you what being on Ocado has meant for Daylesford's sales:  

"For the past 7 years, I have had a bit of a crush on Ocado. Why? Well, let’s start with the service. As an internet only grocer, they have proved themselves time and again with their world class innovation in web-ordering and delivery. Their shop is the most intuitive of all online offers, and who hasn’t felt the warm glow of customer loyalty when that text arrives to confirm the imminent arrival of a food order, informing you the name of the driver, the name of the van and, in rare circumstances, any items they haven’t been able to fulfill?

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categories Uncategorized
tags challenger brands, customer experience, customer loyalty, daylesford organic, delivery, direct feedback, innocent, Innovation, internet grocer, Jamie Mitchell, large paybacks, Ocado, Ocado is a measured platform for growth, partner for brands, promotion, service, web-ordering

Tessa's Take: Bringing Your Brand to Life

Tessa Stuart

I nipped out of the office on Friday. To Shoreditch. To the innocent 5-a-day for £5 lunch. (There's me on the right in the purple cardi Crackberrying away, waiting for my lunch guest.)  

The food was excellent. Beetroot and horseradish perogi with sour cream, paprika and pickled red cabbage, and sweet potato brik with roasted pepper, courgette and chickpea salad. Innocent gave us the recipes on arty cards to take home.

Next, we waddled past the lettuce wall.

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categories Uncategorized
tags brand, branding activities, connecting, consumers, food, innocent 5-a-day, Ocado, pierogi, recipes, Riverford Field Kitchen, Rude Health rants, smile, supermarket, sweet potato brik, think a little