Speaking + Resources
Tessa is an experienced and engaging speaker on food branding communication to shoppers.
She has years of experience helping established food companies like Cadbury, Unilever, Dole and innocent drinks understand their customers and build food and drink products for them.
She also helps newer challenger brands succeed, working with Jimmy’s Iced Coffee, Peter’s Yard Crispbreads, Rude Health, The Collective, Oatly, Graze, Cawston Press, and others to nail their customer offer, sizing, branding, and pack health messages, so their 'Pack-vertising' can attract MAXIMUM attention and sales from shoppers in the super-competitive aisles.
“Tessa’s speech at Food Exchange about the all important orgasmic ‘glow’ on packaging was as thought-provoking as it was engaging.”
Watch Tessa speak about launching and growing your food business.
Here are some of the food entrepreneur and food branding events in the UK where Tessa has spoken:
The Grocer “Build A Brand” conference
BBC Radio 4’s Today programme as an expert speaker alongside Prue Leith
Enterprise Nation Food Exchange events and Bread & Jam Festival events
Guardian Masterclass How To Build A Food Business
Tessa has guested on the Pick List, a food industry podcast, discussing Amazon Fresh, compostable packaging and PepsiCo and Heinz selling online.
Tessa will be speaking on Food Trends at the Future Food Forum at the University of Kent on 3rd May 2024.
FREE RESOURCES - BROWSE, LISTEN AND WATCH
Tessa’s free webinars on Market Sizing for Your Food Product and Standing Out On Shelf are hosted on the Froghop Consulting Resources page, as is her Food Founders podcast, Secrets of the Supermarket Shopper Stalker.
She talks about effective pack messages that grab attention here on the Hungry. podcast.
Tessa talks food branding on the Challenger Project [1 minute video].
Tessa discusses doing your own customer research and answering shopper questions with your packaging on Chelsea Ford’s Females in Food podcast, Episode 38.
Read Tessa’ s views on how shoppers are changing their food and drink shopping during the cost of living crisis.
“The future of retail packaging looks like value” - read Tessa’ s London Packaging Week interview.
Come into the supermarket aisles with me and discover exactly which "pack-vertising", colour, and word cues catch customers' eyes, so you can use them on your product....